Women Buyers at Mark Thomas Ford
The Buying Power of Women—Dealerships Are Paying Attention NOW
The time of men having the definitive final say in your family’s new vehicle purchase is over. Today, now more than ever, women are defining for themselves what they want in terms of buying a car. This is due in large part to the rapidly changing personal and family dynamics. Women today are career professionals, business executives, stay-at-home moms, wives, girlfriends, single parents and caregiver—each and every single one of whom is savvy, sophisticated, and empowered like no other time in modern history! Families now come in more shapes and sizes than ever, with a growing population of single moms, working moms with stay-at-home dads, moms having babies later in life, same-gender parents, and multiple generations of moms under one roof. What does this all mean? This means that women are a powerful force in the car buying marketing and dealerships that don’t recognize and support this will be left behind.
The fastest growing segment of car buyers is women! Women wield over $300 billion annually in buying power over their family’s car purchase(s). What does this really mean? It means that women are responsible for over 50% of all new car purchases and influence over 80% of car purchases. Dealerships can ill afford to ignore this trend. Mark Thomas Ford understands this well. We have watched the market change and we have been changing right along with it.
Regardless of what your household is like, you are a modern-day woman and a modern-day deserves a modern-day car dealership. At Mark Thomas Ford, we pride ourselves in being at the forefront of the ever-changing car buying experience. Our diverse, knowledgeable and personable staff will help you make the right decision for your needs and lifestyle. We aren’t sales people, we are automotive experts and being experts in the car selection we offer enhances what we can accomplish together. We strive to make the whole process a memorable experience that you will want to tell your friends and family about. We encourage you to ask questions, do your research, and ask around about Mark Thomas Ford, likewise, we want to get to know you, your interests, your motivations, and in return we will do our very best to deliver the right car at the right price to you.